HISTORY OF FELDMAR WATCH COMPANY

Timepieces embody the essence of the people who wear them, lasting a lifetime and beyond. Feldmar Watch Company understands the history that you wear on your wrist. This long-standing L.A. landmark is built on a legacy of family values that stretches back to the beginning of the 20th century. Through years of determination, exceptional service and a wealth of expertise, Feldmar Watch Company has placed itself on the cutting edge of the industry while remaining firmly rooted in the grand history of its past.

The tale of Feldmar Watch Company begins nearly 100 years ago. In 1913, the broken, relinquished watches of Newark, New Jersey pawnshops found new life in the hands of a Hungarian immigrant named Jack Feldmar. He repaired neglected timepieces for a mere 15 cents each.

When Jack's wife became ill, the family relocated to Los Angeles where Jack
established his own shop downtown on 4th and Broadway and continued working with pawnshop owners. Soon Jack educated his son Barney in the art of watchmaking and repair. The two formed a partnership that would become the foundation for the present day Feldmar Watch Company.

During World War II, word spread about the dynamic father and son duo and they were commissioned by the telephone company to repair nearly 200 stopwatches deemed irreparable by other watchmakers. Not only did they fix the watches, the Feldmars were offered a contract by Western Electric to make and repair stopwatches for several institutions, including schools and studios.



After the company relocated to their current store site on Pico Boulevard in 1956, Jack retired from the watchmaking trade, leaving the company in the capable hands of Barney and his wife, Harriet. The Feldmar family business continued to blossom through understanding the lifestyles of its customers. Specializing in stopwatches became an asset for Feldmar with the advent of timed sporting events. With the largest selection of stopwatches and the expertise to repair and maintain them, Feldmar produced the acclaimed booklet, "Timing in the World of Sports."

Another shining moment in Feldmar's history arrived with the conception of the first electronic watch, the Bulova Accutron, in the 1960's. The Accutron's precision meshed perfectly with a timing company, so Bulova appointed Feldmar Watch Company as the Accutron Center for the Los Angeles area. In due course, Feldmar became the number one Accutron Center in the United States, building further recognition for the company.

In 1972, Sol Meller, the Feldmar's son-in-law, joined the business. Sol was a passionate watch enthusiast and knew the importance of excellent customer service. As the driving force behind the company's development, Sol built upon the existing foundation and led the company to be named one of L.A.'s fastest-growing businesses.

Nearly a century later, Feldmar Watch Company embraces its family values while opening its arms to new and exciting possibilities. Sol's son, Scott, has emerged as a confident leader, seizing development opportunities and ensuring that service remains a priority. Several years ago, Feldmar opened "HMS" - "Hours Minutes Seconds"-- a luxury boutique within the Beverly Hilton. HMS offers the finest brands of Swiss timepieces, accessories and designer jewelry from around the world.

Feldmar's latest endeavor is the remodeling and expansion of their flagship store at 9000 West Pico Boulevard. Visit us in Fall 2011 for our Grand Re-opening, featuring first class boutiques, an expanded collection of timepieces and a more impressive showroom than ever before. After all, fine timepieces deserve the finest showcase. Experience an unprecedented shopping experience from L.A.'s premier purveyor of luxury timepieces.

Feldmar Watch Company — truly ahead of our time since 1913.